lunedì 14 gennaio 2008

INDIA'S CAR FOR THE COMMON MAN

Necessity is the mother of invention . This is very true of the latest invention of TATA motors, India. Speaking at the unveiling ceremony Mr. Ratan N. Tata, Chairman of the Tata Group and Tata Motors, said, "I observed families riding on two-wheelers - the father driving the scooter, his young kid standing in front of him, his wife seated behind him holding a little baby. It led me to wonder whether one could conceive of a safe, affordable, all-weather form of transport for such a family. Tata Motors' engineers and designers gave their all for about four years to realise this goal”.
Mr. Ratan N. Tata unveiled the Tata 'NANO', the People's Car on 10th January 2008.A development, which signifies for the global automobile industry. The People's Car will be launched in India later in 2008. The 4-seater Nano, with an engine around 625 cc, will have a dealer price of 100,000 rupees, or $2,500. This an ultra cheap, ultra small car, created for the common man in India - and it is an attempt to give millions of Indians the chance to participate in the benefits of India's strong economic growth.
Environmentalists are concerned that making a car affordable to the masses will increase pollution levels and make driving on India’s already crowded roads a nightmare. The chairman hit back saying that the Nano will pollute less than some motorcycles. No kidding, the engine is smaller than some motorcycles. Another concern is that safety has been sacrificed to keep costs down. He also states that the car complies with ’safety norms’, meaning that the car has passed the frontal and side collision tests in India.
I think today we, Indians, need a Car, which is affordable and yet built to meet safety requirements and emission norms, to be fuel efficient and low on emissions. The chairman of the Tata Group says “We are happy to present the People’s Car to India and we hope it brings the joy, pride and utility of owning a car to many families who need personal mobility.” For us Indians it is really a moment of joy, pride and hope.

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